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Facebook

Still where the money is for a lot of categories.

Everybody assumes Facebook is finished. For furniture, real estate, clinics, wholesale and anything bought by someone over thirty-five, it is still the single best-performing platform in both cities — and it is far less crowded than Instagram.

Included with Instagram

Ammu creating social media content for a local business
35+the age group where Facebook still wins
Lowercost per enquiry than Instagram
FreeMarketplace and local group reach
QUICK ANSWER

What does Facebook marketing do for a local business?

Facebook still matters when your audience uses local communities, recommendations, events and longer-form updates. We adapt the same monthly content system for Facebook instead of simply dumping Instagram posts there.

Local audiencePage upkeepCommunity-ready content

Best fit

Who this works
hardest for.

Facebook is written off far too early. For considered purchases and older buyers it consistently costs less per enquiry than Instagram in both our cities.

  • Furniture
  • Real estate
  • Clinics
  • Wholesale
  • Hardware
  • Schools
  • Car dealers
  • Event halls

01

What we run there

The same content as Instagram, reformatted rather than copy-pasted. Facebook rewards longer captions, links and community posts in a way Instagram doesn’t.

  • ✓Page posts, reels and stories
  • ✓Longer-form captions that actually get read
  • ✓Offers and events posted natively
  • ✓Reviews and recommendations encouraged

02

Where it beats Instagram

Facebook’s local targeting is sharper and its cost per enquiry is usually lower for older audiences. Marketplace and local groups still drive real walk-ins for certain categories.

  • ✓Cheaper reach for 35+ audiences
  • ✓Better for considered purchases
  • ✓Local groups and community reach
  • ✓Messenger enquiries handled with WhatsApp

Where this sits.

PricingIncluded with Instagram. See exactly what a month includes.See the package → YouTubeShorts now, and a channel that keeps working later.Read next → All platformsEverything we do, in one place.See all →

FIELD NOTES

Useful before you spend.

Social + SearchInstagram vs Google for a Local Business: Which Comes First?One creates demand. One catches demand. Here is how to decide which deserves attention first.Read →Local marketingLocal Business Marketing in Hyderabad: What Actually WorksA practical channel plan for shops, clinics, salons, restaurants and showrooms — without trying to be everywhere badly.Read →SEO + AI searchSEO, AEO and GEO for Local Businesses: What Actually MattersAI search did not make good websites optional. It made clear, useful and trustworthy pages even more important.Read →

Questions

Asked before
every first call.

Is Facebook still worth it in 2026?+

For furniture, real estate, clinics, wholesale and anything bought by someone over thirty-five — yes, and it's cheaper than Instagram because fewer businesses bother.

Do you just repost Instagram content?+

No. Same footage, reformatted. Facebook rewards longer captions, links and community posts in a way Instagram doesn't.

Can you handle Marketplace and local groups?+

We'll advise on both and set them up. Ongoing group participation works better coming from you personally than from an agency.

Want Facebook sorted?

Tell us what you sell and where the shop is. We’ll come back with what we’d do and what it costs.

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