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How we pick creators
Follower count is the least useful number. We look at where their audience lives, how many of them comment, and whether their last five collaborations looked forced.
- ✓Audience location checked, not just follower count
- ✓Engagement rate over raw reach
- ✓Category fit — food creators for food, not everyone
- ✓Rate negotiated and agreed in writing
- ✓Past collaborations reviewed for quality
