Growth
Posting every day, plus paid ads pushing you at people who don’t follow you yet.
The tier most shops end up on. Thirty videos a month means something goes out daily, and paid campaigns put that content in front of people within a few kilometres who’ve never heard of you. This is the point where marketing stops being maintenance and starts bringing in strangers.
What you get, every month
Fixed deliverables. If a month goes by and one of these didn’t happen, ask us why.
How a month actually runs
- Week 1 · Plan and shootThemes agreed, shoot day at your shop, ad angles decided alongside the content.
- Week 1 · Campaigns liveAds built on your accounts and launched. First numbers within 48 hours.
- Weeks 2–4 · Daily postingContent out every day, campaigns adjusted twice a week based on what’s performing.
- Week 3 · Mid-month checkA short message with what’s working, so nothing runs badly for a full month.
- Month end · ReportOne page, including what each enquiry cost you.
Who this is right for
- Shops that want new customers, not just reminders to existing ones
- Businesses in competitive categories — food, salons, gyms, clinics
- Anyone opening a second location or entering a new area
- Shops with capacity to handle more footfall
- Businesses that have run Starter and want to accelerate
And who it isn’t
- Shops with no delivery capacity for more customers
- Anyone unwilling to fund ad spend on top of the fee
- Businesses needing heavy print and outdoor — look at Full works
How the ad money works
The ads run on your Meta and Google accounts, funded by your card. We never touch the money and we take no percentage of it. Our fee is for building, writing and managing the campaigns — it doesn’t change whether you spend ₹5,000 or ₹50,000.
Most local shops start around ₹10,000–₹15,000 a month in spend. We’ll tell you what we think is sensible for your category and area, and you decide. If a campaign isn’t returning anything, we’ll say so rather than quietly keep it running.
What the targeting actually looks like
- A radius around your shop — usually 3 to 8km, depending on what you sell.
- Age, interest and behaviour layers relevant to your category.
- Retargeting anyone who watched a reel, visited the page or clicked and didn’t message.
- Lookalikes built from your existing enquiries once there are enough of them.
Questions
Asked before
every first call.
How much ad spend should I budget?+
Most local shops start at ₹10,000–₹15,000 a month on top of the fee. We'll tell you what's sensible for your category and area, and we take none of it.
Whose account do the ads run on?+
Yours. We get access to manage them, but the account, the card and the data stay in your name. If you leave, the campaign history goes with you.
What happens if a campaign isn't working?+
We'll tell you, and we'll change or stop it. We have no incentive to keep bad spend running since we don't earn a cut of it.
Is 30 videos really one a day?+
Roughly, yes — a mix of reels, stories and grid posts spread across the month so the page never goes quiet, including weekends and festivals.
Start with Growth.
Send us what you sell and where the shop is. We’ll confirm whether this is the right tier before you pay anything.